Tag: Ad position

Conversion Rates Don’t Vary Much with Ad position – Google’s Chief Economist says

I was partly confused and a little bit shocked by the latest statement made by Google’s Chief Economist , Hal Varian , on the how conversion rates don’t vary much by position. On the regular Adwords newsletter Inside Adwords: “We have used a statistical model to account for these effects and found that, on average, […]

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