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Is the Adgroup level Impression Share going to be implemented soon?

Posted on | July 22, 2011 | No Comments

Using Impression Share (IS) as a metric at the current campaign level may not be as useful as we want it to be especially for campaigns with volumes of adgroups. I have tried to confirm it from Google reps if they are using some version of IS at the adgroup level and luckily got a “read between the lines” reply that they might be using one. Better yet one rep I’m working with dropped a hint that they may release the IS metric at the adgroup level.

This may sound impressive and will likely help the metric provide granular insight on adgroup performance.

Will an adgroup level IS be significantly helpful to you?

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Cell Jacela

Lead SEM Consultant at Cellconversion
Cell Jacela is the lead Search Engine Marketing (SEM) consultant for cellconversion.com and handles most of the day to day operations. Cellconversion is an Google Adwords Partner and a Google Engage Partner. The PPC services company is also a Facebook SMB Agency Partner, a member of SEMPO and is actively helping organize events for the Philippines online Marketing Community. Cell is the Community Organizer for PPC Pinas - the Largest Online Community of Paid Search Professionals in the Philippines. He likes to travel and feed his adrenaline fix.

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