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Website Performance Optimization with Marketing Intelligence

Google Adwords keyboard shortcuts – warp speed your archaic task of jumping from one tab to the other

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Google Adwords is giving away FREE KEYBOARD SHORTCUTS STICKERS – just a bonus for making our metacarpals a little happy

Conversion Rates Don’t Vary Much with Ad position – Google’s Chief Economist says

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I was partly confused and a little bit shocked by the latest statement made by Google’s Chief Economist , Hal Varian , on the how conversion rates don’t vary much by position. On the regular Adwords newsletter Inside Adwords:
“We have used a statistical model to account for these effects and found
that, on average, there is [...]

Cleaning up a PPC campaign: Why asking a client to increase the ad spending budget would be the last thing you would suggest..

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So it’s your first time to get a client? He/she wants you to make some recommendations to improve the campaigns performance. Panic starts to sink in. You basically know what to do as you have done this a couple of times with your previous work. Instinct tells you to check the Adwords overview table. [...]