http://www.cellconversion.com Website Performance Optimization with Marketing Intelligence Thu, 05 Nov 2009 14:03:42 +0000 http://backend.userland.com/rss092 en [caption id="" align="top" width="320" caption="Google Adwords Keyboard Shortcut"][/caption] If you are not still aware of the Google Adwords shortcut keys, which is of great help, here are some of the them. Makes me think that the guys at Google, managing the Adwords project, are just human after all. Global Navigation: Press "G" ... http://www.cellconversion.com/ppc-headaches-solutions/google-adwords-keyboard-shortcuts-warp-speed-your-archaic-task-of-jumping-from-one-tab-to-the-other/ I was partly confused and a little bit shocked by the latest statement made by Google's Chief Economist , Hal Varian , on the how conversion rates don't vary much by position. On the regular Adwords newsletter Inside Adwords: "We have used a statistical model to account for these effects and ... http://www.cellconversion.com/ppc-headaches-solutions/conversion-rates-dont-vary-much-with-ad-position-googles-chief-economist-says/ So it's your first time to get a client? He/she wants you to make some recommendations to improve the campaigns performance. Panic starts to sink in. You basically know what to do as you have done this a couple of times with your previous work. Instinct tells you to ... http://www.cellconversion.com/ppc-headaches-solutions/cleaning-up-a-ppc-campaign-why-asking-a-client-to-increase-ad-spending-budget-would-be-last-thing-you-would-suggest/ One of the more important metric I have considered for Landing Page optimization has been the Exit Rate or the number of visits that have directly left the site without going through any other pages. Compared with Bounce Rate , were a visitor might have decided to visit other ... http://www.cellconversion.com/landing-page-dilemma/old-school-solutions-confusion-over-exit-rates-on-top-content-data-on-google-analytics-report/ For some years now social media initiatives have played a "minor" role in most of the online marketing initiatives that we have done. We readily admit we are still leaning towards SEO and PPC for most of our campaigns and have been gearing towards improving Landing Page performance and ... http://www.cellconversion.com/social-media-optimization/whats-all-this-social-media-hooplah-dilemma-and-frustrations-of-starting-a-social-media-campaign/