Cleaning up a PPC campaign: Why asking a client to increase the ad spending budget would be the last thing you would suggest..
So it’s your first time to get a client? He/she wants you to make some recommendations to improve the campaigns performance. Panic starts to sink in. You basically know what to do as you have done this a couple of times with your previous work. Instinct tells you to check the Adwords overview table. AHA! [...]
Part 1 of a possible solution to familiar problem.