PPC Pinas Meetup 2013
Posted on | May 15, 2013 | No Comments
Cellconversion Phillipines is very proud to help organize the latest gathering of the top paid search professionals in the Philippines. The event will showcase 6 speakers who will cover some of the most important issues in paid search marketing.
The event not only focuses on the technical components of managing a campaign but advocates the importance of learning the fundamentals – from keyword research, statistical tools and even how to train greenhorns.
Event Details
May 31, 2013 1:30pm – 6:30pm
Skylounge, Altiva Bldg.
Cypress Towers Bldg., Taguig City 1632
Speakers for the Event:
Mr. Kim Tyrone Agapito – He has a plethora of activities and ventures but is more popularly known for his Article Scholar website. Kim , a practicing online marketer, will talk about advance keyword research the SEO way.
Mrs. Nina Mission Estenzo – Nina has degree in B.S. Statistics from the University of the Philippines and is currently the SEM Lead for SGS. She will be talking about basic statistical tools and tips for paid search management.
Mr. Kahlil Corazo – Kahlil Corazo is a teacher focusing on PPC education. As an instructor in UA&P, he produced a global top 20 team in the 2011 Google Online Marketing Challenge (GOMC), a worldwide student competition with more than 11,000 participants. In 2012, he produced the Asia-Pacific champion of GOMC.
He is also one of the first educators in Asia to adopt Steve Blank’s Lean LaunchPad, a hands-on “Lean Startup” course on entrepreneurship. He is a certified Project Management Professional (PMP) who has handled projects and operations of global scope during his time in Hewlett-Packard and Procter & Gamble. Now based in Cebu, he currently trains teams from University of the Philippines (Cebu) for GOMC 2013 while attempting the near-impossible business of bringing performance marketing to traditional local businesses.
Blog: http://www.corazo.org/
Twitter: https://twitter.com/kcorazo
Ms. Marie Lu – She currently works as the Online Marketing Manager at Wide-Out Workforces Inc. Marie will be talking about Google Enhance Migration and some tips on what to do to prepare for it. She is also a Google Adwords and Analytics Certified Professional.
Mr. Almer Viloria – Almer currently works as the Internet Marketing Supervisor for Sulit.com.ph – the Philippines number 1 buy and sell site. He will talk about Tag Management and how it can help PPC Managers with their campaigns.
Mr. Hans Koch – Probably the most experienced speaker for this event with years of experience in paid search management and multiple business ventures. The international man of mystery will talk about Facebook Ads Management.
Mr. Miles Woolgar – Wolly as people from the the SEO.ph days fondly calls him likes freediving and spearfishing. He has been doing PPC since 2004 for both personal clients and agencies.
Registration is at Php 500 which includes a sandwich and unlimited coffee and drinks.
Limited Slots only so hurry.
The event is made possible by:
Cellconversion Philippines a paid search management company
Sponsored by:
Freelancer.ph
With help from:
SEO.org.ph
Early Monthly Referral Bonus has been issued
Posted on | December 21, 2012 | No Comments
Cellconversion Monthly Referral Bonus has been issued. Check your Paypal accounts. Merry Xmas Everyone and may you continue to refer our business in 2013!
Want to learn more about our Awesome Referral Bonus? Email us at awesomeppc@cellconversion.com or message us on facebook (www.facebook.com/cellconversion) for details.
Cellconversion is now a part of the Google Engage for Agencies Program
Posted on | December 5, 2012 | No Comments
The year will end with a bang with Cellconversion being approved to be part of the Google Engage for Agencies Program in Southeast Asia.
This program will help us provide clients better access to Google training materials and updates. It also requires us to be up to date with the knowledge we have regarding Google Adwords products.
We are aiming for more accreditation from various ad networks and marketing organizations to improve the quality of our service.
Introduction to Adwords Management Batch 8 : Bringing Sexy Back
Posted on | October 26, 2012 | No Comments
This most likely will be the last batch for this year as we move towards planning for the PPC Summit next year. After 7 awesome seminars for the last 7 months, and some 35 participants from top local companies (Sulit.ph, Zalora, Cybertegic, Sourcefit, Branders and more) – we are bringing the sexy back to Pay Per Click Management.
Who is this training ideally for:
1) Online Marketing professionals who want to expand their knowledge with the use of PPC as part of their marketing arsenal.
2) Online Marketing professionals who have zero knowledge of Paid Search Marketing and want to offer it as an additional product to their clients.
3) Operations Managers of Online Marketing BPO companies who want to have a grasp of how PPC works so they can relate with their Paid Search Account managers.
Training Details:
Date: Dec 8,2012 (10am to 5pm)
Venue: Astoria Plaza Ortigas
Fee: Php 4,000 ( includes snacks, lunch)
What to bring: Laptops, Wifi plugins
What to expect: Hands-on training on how to launch a campaign (Search, Mobile, Contextual).
Limited to 5 slots only. As of Oct 26, 2012 only 2 slots left
Feedback from previous Participants:
Thank you Sir Cell for the very informative training. I learned new strategies that I can use to increase our clients’ account performance. I am looking forward to more seminars like this.
Viva Villapena, PPC Specialist, SourceFit
Thanks sir Cell. Those topics were very helpful for me to better understand what’s PPC all about, PPC strategies, etc. Hindi ganun kadali ang PPC pala and thanks for this wonderful opportunity para mapag aralan ang PPC… Please update me para sa susunod na training.
Anne Tan, Local Search Heroes
Thanks Sir Cell, It’s a good start to attend on the PPC, it ignites my interest to learn more. I hope there will be more tutorials to come!
Joseph “OTEP” Emmanuel,Source Fit
Thanks Cell,
the session was indeed very enlightening and I can now appreciate how Google PPC can become a powerful marketing tool given the right strategies. Thanks for the opportunity and for dedicating time and effort to teach beginners like me. Looking forward to the next set of training…
Joy Munsayac, Source Fit
Thanks Mr. Jacela. BITIN!!! There’s a lot more to discuss about PPC. The curriculum is very helpful on my part. You, as the instructor, were able to introduced new topics, tips and strategies on how to create and run PPC campaigns. Also, you were able to explain and expound such topics for me, us to digest it thoroughly, hehe. I’ve learned a lot from you, but too bad, medyo kulang sa oras. I know, there still so much to learn pa. Looking forward to the next PPC clinic
Kim Leonardo, PPC Specialist, SGS
The training made me realize that there’s still so much I can do to improve the accounts I handle. Thanks for a fun, informative talk. This calls for a follow up session!
Ms. Marjorie Austria, PPC Manager (Adwords Certified Professional), Cybertegic.com
Hi Cell, thank you very much for taking time and effort to conduct the PPC training. I’ve been handling PPC accounts for some years now but your discussion was insightful. It was not focused on the basic points of PPC unlike the other seminars I have attended. I learned a lot of techniques and strategies that I can implement on the campaign I’m handling. Again, thank you and I am looking forward to more of these training!
Ms. Sabrina Deparine, PPC Analyst (Adwords Certified Professional), Cybertegic.com
Thanks Cell, got more ideas on how to properly execute campaigns and also additional knowledge on what monitoring and on how to manage the budget. Also thanks for answering all questions even if some of those are out of topic.
Almer Viloria, SEM Manager, Sulit.ph
Instructor: Cell Jacela
* Cellconversion has the right to refuse any interested participant.
Batch 4 na! Introduction to PPC Training
Posted on | June 17, 2012 | 4 Comments
Time flies so fast and we are already conducting our fourth batch and we have added some new twist on the curriculum. For the first time a case study is presented and dissected for participants to analyze and resolve. Yep! its not your usual boring PPC Training.
Who is this training ideally for:
1) Online Marketing professionals who want to expand their knowledge with the use of PPC as part of their marketing arsenal.
2) Online Marketing professionals who have zero knowledge of Paid Search Marketing and want to offer it as an additional product to their clients.
3) Operations Managers of Online Marketing BPO companies who want to have a grasp of how PPC works so they can relate with their Paid Search Account managers.
Training Details:
Date: June 16,2012 (10am to 6pm)
Venue: Linden Suites Ortigas
Fee: Php 4,000 ( includes snacks, lunch)
What to bring: Laptops, Wifi plugins
What to expect: Hands-on training on how to launch a campaign (Search, Mobile, Contextual).
Limited to 5 slots only. As of May 02, 2012 only 1 slot left
Feedback from the fourth batch of Participants:
The training made me realize that there’s still so much I can do to improve the accounts I handle. Thanks for a fun, informative talk. This calls for a follow up session!
Ms. Marjorie Austria, PPC Manager (Adwords Certified Professional), Cybertegic.com
Hi Cell, thank you very much for taking time and effort to conduct the PPC training. I’ve been handling PPC accounts for some years now but your discussion was insightful. It was not focused on the basic points of PPC unlike the other seminars I have attended. I learned a lot of techniques and strategies that I can implement on the campaign I’m handling. Again, thank you and I am looking forward to more of these training!
Ms. Sabrina Deparine, PPC Analyst (Adwords Certified Professional), Cybertegic.com
Instructor: Cell Jacela
* Cellconversion has the right to refuse any interested participant.
Introduction to Paid Search Marketing Iloilo!
Posted on | May 21, 2012 | 5 Comments
Yes it is coming to Iloilo this July! After 2 successful clinics in Manila ,last April and May, we finally got an invite from the local SEO organization to conduct the PPC training in Iloilo.
Who is this training ideally for:
1) Online Marketing professionals who want to expand their knowledge with the use of PPC as part of their marketing arsenal.
2) Online Marketing professionals who have zero knowledge of Paid Search Marketing and want to offer it as an additional product to their clients.
3) Operations Managers of Online Marketing BPO companies who want to have a grasp of how PPC works so they can relate with their Paid Search Account managers.
Training Details:
Date: July 21,2012 (9am to 7pm) Tentative.
Venue: Steps of Rome, Plazuela, Iloilo City
Fee: Php 3,500 ( includes snacks, lunch)
What to bring: Laptops, Wifi plugins
What to expect: Hands-on training on how to launch a campaign (Search, Mobile, Contextual and a whole lot more).
Limited to 10 slots only. Please contact Lynie (bhodaylynie@gmail.com) or Jason for details
Cebu and Cagayan de Oro might be next.
A Facebook Group for Philippines based Paid Search Marketing Professionals
Posted on | May 9, 2012 | 2 Comments
The paid search marketing professionals in the Philippines has grown exponentially over the last few years. Though search engine optimization professionals outnumber the PPC guys probably at a 10:1 ratio the local community has been active. Philippines based PPC Managers have been hired by neighboring countries like Singapore, Malaysia and Thailand to manage some of their existing english language accounts. The community is a mix of inhouse managers handling a single account, BPO PPC managers handling accounts for a vendor, freelancers who source their clients either through referral or some remote job sites like Odesk, and private individuals who use ad networks to promote their own sites (affiliate, services etc).
Most of the paid search managers I have known already use Google Adwords (the 500 lb gorilla) and have working experience using 2nd tier networks such 7 search, direct cpv, linked in and more. Mobile paid search is still new to most.
If you’d like to join our group and start sharing and learning some paid search tricks and tips visit us at http://www.facebook.com/groups/PPCPinas/.
Introduction to PPC Clinic (2nd Batch)
Posted on | April 23, 2012 | 3 Comments
Due to the successful clinic with the initial batch, we will be launching 2 new programs this May. We have learned that a single day event may not be sufficient for a comprehensive training on basic Adwords campaign development and launch.
We have decided to expand the program into 2 days.
Who is this training ideally for:
1) Online Marketing professionals who want to expand their knowledge with the use of PPC as part of their marketing arsenal.
2) Online Marketing professionals who have zero knowledge of Paid Search Marketing and want to offer it as an additional product to their clients.
3) Operations Managers of Online Marketing BPO companies who want to have a grasp of how PPC works so they can relate with their Paid Search Account managers.
Training Details:
Date: May 18-19,2012 (10am to 6pm)
Venue: Astoria Plaza Ortigas
Fee: Php 5,000 ( includes snacks, lunch)
What to bring: Laptops, Wifi plugins
What to expect: Hands-on training on how to launch a campaign (Search, Mobile, Contextual).
Limited to 5 slots only. As of May 02, 2012 only 1 slot left
Feedback from the first batch of Participants:
Thanks Cell, got more ideas on how to properly execute campaigns and also additional knowledge on what monitoring and on how to manage the budget. Also thanks for answering all questions even if some of those are out of topic.
Almer Viloria, SEM Manager, Sulit.ph
Thanks sir Cell. Those topics were very helpful for me to better understand what’s PPC all about, PPC strategies, etc. Hindi ganun kadali ang PPC pala and thanks for this wonderful opportunity para mapag aralan ang PPC… Please update me para sa susunod na training.
Anne Tan, Local Search Heroes
Thanks Sir Cell, It’s a good start to attend on the PPC, it ignites my interest to learn more. I hope there will be more tutorials to come!
Joseph “OTEP” Emmanuel, Branders Philppines
Thanks Cell,
Joy Munsayac, Source Fit
Thanks Mr. Jacela. BITIN!!! There’s a lot more to discuss about PPC. The curriculum is very helpful on my part. You, as the instructor, were able to introduced new topics, tips and strategies on how to create and run PPC campaigns. Also, you were able to explain and expound such topics for me, us to digest it thoroughly, hehe. I’ve learned a lot from you, but too bad, medyo kulang sa oras. I know, there still so much to learn pa. Looking forward to the next PPC clinic
Kim Leonardo, PPC Manager, GO Industry
Instructor: Cell Jacela
* Cellconversion has the right to refuse any interested participant.
Introduction to PPC Clinic (5 Slots Only)
Posted on | April 3, 2012 | 5 Comments
Since last year there were already a number of request to conduct Pay Per Click training here in the Philippines coming from newbies and advance PPC managers alike. To test how we can handle the materials and the instruction we are going to launch our initial PPC Clinic for newbies.
Who is this training ideally for:
1) Online Marketing professionals who want to expand their knowledge with the use of PPC as part of their marketing arsenal.
2) Online Marketing professionals who have zero knowledge of Paid Search Marketing and want to offer it as an additional product to their clients.
3) Operations Managers of Online Marketing BPO companies who want to have a grasp of how PPC works so they can relate with their Paid Search Account managers.
Training Details:
Date: April 19,2012 (10am to 6pm)
Venue: Astoria Plaza Ortigas
Fee: Php 2,500 ( includes snacks, lunch)
What to bring: Laptops, Wifi plugins
What to expect: Hands-on training on how to launch a campaign (Search, Mobile, Contextual).
Instructor: Cell
Six offline viral/brand strategies I thought about while finding a way to transfer my files from my Laptop to my Ipad.
Posted on | November 1, 2011 | No Comments
The 2011 MORCON (Mastering Online Ranking Conference) organized by SEO.org.ph was a success. While all the presentations were very informative, I had my own problem to settle – how to transfer my files from my Laptop to my Ipad. Thing is my Ipad had the AVI adapter while my MBA (Air) did not have one, so I needed a way to transfer the PPT file from the Laptop to the my Ipad. On any ordinary day this would have been easy, just drop it on DROPBOX and instantly you have your files BUT unfortunately the conference room did not have a decent wifi access.
What does this problem have to do with viral marketing?
1)I tried transferring the files through the bluetooth device.
Lo and behold while Ipad was looking for a compatible “pairing” i saw one Bluetooth device with the actual URL as its device name – www.example.com/tk. So it crossed my mind that if someone was creative enough to post an actual ad copy on their computer name like Need PPC Managers? – www.cellconversion.com (not sure how many characters are allowed) people turning on their bluetooth devices will have instantly seen that ad.
2) Sadly even with the bluetooth pairing for both Macbook Air and Ipad, I cant figure out how to send the files. So the next best thing would be to look for a decent internet connection which I was doing for the last 30 mins or so. Then why not create an adcopy as the name of your tethered wifi connection. I’m sure that 50% of those visitors, upon opening their laptops, searched for a decent wifi connection. Instant Free advertising to 100 or 180 visitors.
3) After having a laugh with these 2 ideas with Myles Vives and Benj Arriola, Benj shared an experience he had while driving into a gas station. Someone was clever enough to post his/her blackberry barcode “thingy” near
the pump station so anyone who would be texting or reading their email would somehow pickup the information – though I’m not a balckberry user so it might not be as easy as it sounds. Clever.
Now why not have your ScanLife RFID/barcode thingy printed out and stick it on the back of your laptop. This will work best if you are a speaker for the conference as everyone will have a direct line of sight to your laptop.
4) If the ScanLife barcode thingy doesn’t work then place the Logo of your company and URL on the back of your laptop. For a speaker this would be great since most likely they will be standing on a podium where people can see it.
5) One thing that people will gladly waste their time on is to wait in line while getting food on a buffet. Imagine the number of minutes one has to wait just to get a plate – and you have no choice but to be inline. Hanging a banner or just even a poster near the buffet table would be a welcome sore for people waiting for their turn to get a plate – unless your ad is a sore itself.
6) On conferences coffee and drinks are served a plenty, so the bladder reacts and most people would visit the comfort room quite often. For men, I bet there would be no other way to capture 10-15 secs of their time – unless they are too busy urinating. That is a opportunity to deliver a message, 10-15 secs of undivided attention while looking into a wall. Rather that looking at a blank wall, would it be nice to read something? Place a creative ad on the walls in front of the urinals – i have already seen some of this in place.
I haven’t done any of these so I’m not sure how effective they will be but if you get to close 1 or 2 clients from any of these shoot me an email to share the story.
keep looking »
We've Written Something?
- PPC Pinas Meetup 2013
- Early Monthly Referral Bonus has been issued
- Cellconversion is now a part of the Google Engage for Agencies Program
- Introduction to Adwords Management Batch 8 : Bringing Sexy Back
- Batch 4 na! Introduction to PPC Training
- Introduction to Paid Search Marketing Iloilo!
- A Facebook Group for Philippines based Paid Search Marketing Professionals
- Introduction to PPC Clinic (2nd Batch)
- Introduction to PPC Clinic (5 Slots Only)
- Six offline viral/brand strategies I thought about while finding a way to transfer my files from my Laptop to my Ipad.
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